Retail.
Thin margins, fast stock rotation, omnichannel pressure. SAP is the infrastructure that ties together assortment, pricing, logistics, and store and digital channels.
Shelf, channel, margin.
Three dynamics reshaping modern retail.
Omnichannel
Physical store, e-commerce, click & collect, marketplaces: one stock and one customer view across all channels.
Assortment & merchandise planning
Shelf planning by store cluster, assortment optimization, and automatic replenishment driven by local demand.
Fresh supply chain
Managing fresh goods with short shelf life, guaranteed quality, waste reduction, and automated daily replenishment.
SAP behind the shelf.
Four areas where we bring proven experience to retail deployments.
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SAP Retail / IS-Retail
Core retail processes: merchandise management, store management, article and pricing master data.
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Assortment & merchandise planning
Cluster-based assortment planning, shelf optimization, product performance analytics.
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Pricing & promotions
Pricing strategies, multi-store promotions, flyer management and price consistency across channels.
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POS & WMS integration
Near-real-time POS-to-ERP data flows; integration with DC WMS and logistics partners.