Retail.

Thin margins, stock rotation, omnichannel. SAP is the infrastructure that ties together assortment, pricing, logistics, store and digital channels.

Industry challenges

Shelf, channel, margin.

Three dynamics reshaping modern retail.

Physical store, e-commerce, click & collect, marketplaces: one stock and one customer view across all channels.

Shelf planning by store cluster, assortment optimization, automatic replenishment driven by local demand.

Managing fresh goods with short shelf-life, guaranteed quality, waste reduction and automated daily replenishment.

How we support the industry

Four areas where we bring proven experience to retail projects.

SAP Retail / IS-Retail

Core retail processes: merchandise management, store management, article and pricing master data.
Assortment & merchandise planning

Cluster-based assortment planning, shelf optimization, product performance analytics.
Pricing & promotions

Pricing strategies, multi-store promotions, flyer management and price consistency across channels.
POS & WMS integration

Near real-time POS-ERP data flows, integration with DC WMS and logistics partners.

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